Experience
2024 to Present
Lead UX Designer - IBM
As an Individual contributor i work on end-to-end design lifecycle, starting from foundational research to design delivery.
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As a Lead i work on Product strategy, AI transformation for the product and with a team of talented designers, content designers and UX researcher to deliver state-of-the-art product.

2021 to 2024
Sr Lead UX Designer - Kyndryl (Ex-IBM)
As a Sr UX design lead and Individual contributor - I led the design of the Cloud infrastructure platform tools such as DevOps Intelligence and Cluster management catering to DevOps managers, Engineers and Site reliability engineers.
2015 - 2019
Founder/UX Consultant - EyeBricks Design Studio
As the driving force behind EyeBricks Design Studio, I spearheaded transformative design solutions for diverse clients, blending my roles as Founder, UX Consultant, and Creative Director.
I led creative direction for:
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Himalaya and Wow Skin, crafting visually compelling Amazon and BigBasket store campaigns, alongside PAN-India marketing campaigns that elevated brand presence.
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Service Design Expertise: Enhancing Digital and Physical Experiences at Kishore Multi Speciality Hospital
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As UX Architect for Aditya Birla’s Jaypore eCommerce portal, I architected intuitive user journeys, enhancing customer engagement along with UI Development.
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For Syncron, I designed UX/UI for the Eazystock product and its marketing web portal, ensuring seamless interaction and brand consistency.
2005 to 2021
UI, Web and Visual Design - EPSILON, PointCoss, CGI, Neev technologies, and VisualTrance
I possess a proven track record of leading successful design projects across diverse industries like Banking, Oil & gas, Life sciences, E-learning, Ed-Tech and E-learning.
Education
Academics
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Bachelor's in Fine Art (BFA), Karnataka University, Mysore, 2012
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PG Diploma in Counseling and Psychotherapy, Banjara Academy, 2019
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Diploma in Animation and Design, Arena Animation, 2005
Certifications
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Certified Experience Analyst (CXA), Human Factors International, 2023
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Service Design Thinking, Human Factors International, 2023
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Certified Usability Analyst (CUA), Human Factors International, 2021
Organizational Skills
Strategic planning
Facilitation
Empathy mapping
Information architecture
User Research & Analysis
Navigation design
Usability engineering
Aesthetics
Program design
Design Leadership
GenAI
Stakeholder management
Product Design
Mentoring & Coaching
Design Systems and Guidelines
Design Skills
Figma, Sketch, Adobe Creative Suite, InVision
User research, user interface (UI) design, user experience (UX) design, interaction design, information architecture, visual design, prototyping, wireframing, graphic design, branding, motion design.
